Coming from the need to simplify and modernize the branding, the Independent Stores Sales Representatives approached the Marketing Dept to create an all new pocket folder and flyer insert package that they could give out to potential clients who're interested in having assistance from Hannaford's wholesale program. Only provided with the verbiage, I was given creative freedom to come up with something easy to digest, on brand but inviting enough to get customers to want to find out more. These finished mid-May and have successfully procured one additional Independent Hannaford location soon after launch.